3 Types of Engaging Content to Post on your Business Platforms

Creating social media content sounds so simple but it in fact does lots of planning and research. The entire point of posting content on social platforms is to get potential clients or buying customers, you don’t want to create content that isn’t relevant because our viewers will not engage with that content. Engaging with content is something like liking, commenting, or sharing your content. That is your ultimate goal. The higher engagement your posts generate, the more likely that social platforms will show your content to your current followers, and even in sections like “Top Posts” or “Featured Posts” which is an awesome way to get in front of potential new followers.

1. Entertaining

The first type of engaging content, by no surprise, is entertaining. Social media is overloaded with entertaining content, creators making prank videos, teenagers dancing, fitness coaches sharing their day through mini vlogs. It’s probably the most used type of engaging content, mostly because so many can relate to something as lighthearted and just simply entertaining. Depending on your brand voice and tone, you may or may not use entertaining content successfully. This is what I mean when I say this, you don’t want to try to do all of the trendy content on your account just to get a viral video, in all honesty it ends up being very cringey and does not get the point across.

2. Educational

People loooove when they get to learn something they are interested in for FREE. Give your audience something of substance and value that will leave them feeling informed and they will likely follow you to learn more from you. Keep these posts to a minimum, sometimes they come across as too pushy and one sided. Keep educational posts factual but still intriguing. I keep educational posts to about once or twice a week. They’re on my feed, but they don’t drown my followers feed and turn the away from my other posts.

3. Informative

Content that is informative can be both entertaining and educating. These posts can also be static posts that simply inform your followers what to expect of your brand. For example, an informative piece of content could be a reel of you showing how your spa salon only uses vegan products. This is information specifically about your spa and the products customers can expect to use when they visit your spa.

Content isn’t limited to just these 3 types, you can posts whatever content you believe your audience would want to see. These are just the most commonly used and easily achieved types of content for most businesses. You also aren’t expected to just post one of these types or all 3 of these. You are able to mix up content however you see fit.

As a Social Media Manager, I post content on a brand’s page that I, and the owner, see to fit best. After posting, my job is to analyze how the content performs and how I can improve future posts to ensure the brand is seeing growth. If you would like to speak to me in more detail on how I can help your brand’s social media platforms grow send me an email today, info@77socials.com