3 Types of Engaging Content to Post on your Business Platforms

Creating social media content sounds so simple but it in fact does lots of planning and research. The entire point of posting content on social platforms is to get potential clients or buying customers, you don’t want to create content that isn’t relevant because our viewers will not engage with that content. Engaging with content is something like liking, commenting, or sharing your content. That is your ultimate goal. The higher engagement your posts generate, the more likely that social platforms will show your content to your current followers, and even in sections like “Top Posts” or “Featured Posts” which is an awesome way to get in front of potential new followers.

1. Entertaining

The first type of engaging content, by no surprise, is entertaining. Social media is overloaded with entertaining content, creators making prank videos, teenagers dancing, fitness coaches sharing their day through mini vlogs. It’s probably the most used type of engaging content, mostly because so many can relate to something as lighthearted and just simply entertaining. Depending on your brand voice and tone, you may or may not use entertaining content successfully. This is what I mean when I say this, you don’t want to try to do all of the trendy content on your account just to get a viral video, in all honesty it ends up being very cringey and does not get the point across.

2. Educational

People loooove when they get to learn something they are interested in for FREE. Give your audience something of substance and value that will leave them feeling informed and they will likely follow you to learn more from you. Keep these posts to a minimum, sometimes they come across as too pushy and one sided. Keep educational posts factual but still intriguing. I keep educational posts to about once or twice a week. They’re on my feed, but they don’t drown my followers feed and turn the away from my other posts.

3. Informative

Content that is informative can be both entertaining and educating. These posts can also be static posts that simply inform your followers what to expect of your brand. For example, an informative piece of content could be a reel of you showing how your spa salon only uses vegan products. This is information specifically about your spa and the products customers can expect to use when they visit your spa.

Content isn’t limited to just these 3 types, you can posts whatever content you believe your audience would want to see. These are just the most commonly used and easily achieved types of content for most businesses. You also aren’t expected to just post one of these types or all 3 of these. You are able to mix up content however you see fit.

As a Social Media Manager, I post content on a brand’s page that I, and the owner, see to fit best. After posting, my job is to analyze how the content performs and how I can improve future posts to ensure the brand is seeing growth. If you would like to speak to me in more detail on how I can help your brand’s social media platforms grow send me an email today, info@77socials.com

5 Reasons Why Your Business Needs a Social Media Manager

Social Media Managers have access to all of your brands social media channels, on which they will post engaging content to ensure your brand sees growth with your online platforms. So much goes into social media, as I am sure you already know.

Social Media is always changing, new trends are always popping up, the algorithms are always updating. This in itself is a full time job, just keeping up with social media and all the changes. As a business owner, you don’t have the time to keep up with social media let alone then be creating and editing the content for posting.

But you already know this, this is why you are here. Let me tell you how a Social Media Manager can help you and make being a business owner enjoyable.

Social Media Strategy

I think most everyone reading this can agree that they post on their social media accounts very sporadically. Most will tell me they post when they remember to or post something, anything, just to say they posted. A social media manager will put together a strategy to ensure the content being created is meaningful and actually relevant to your audience.

Brand Awareness

The main goal for a social media manager is to create brand awareness. By creating unique and valuable content, your audience is more likely to trust you and your brand. It’s all about trust, loyalty, and a healthy seller/buyer relationship.

Analyze Data

Sure having one of your existing employees run the social media accounts is easy and they can do the bare minimum, but what would they do differently than what you would be doing? Not much. They probably don’t have the experience of managing social media accounts let alone the skill to read data and utilize the data to optimize the strategy for maximum results.

This is probably the biggest and most valuable reason you should invest in hiring an expert. They are experienced in reading data and determining the best steps for your brand. For example, your data could show that your audience is most active on the weekends at 5:00 in the afternoon, but your employee is posting your content on weekdays at noon. This is just a small example of some of the data social media channels will show you about your accounts and our audience and how experts will utilize the data to actually do something with your social platforms.

Time Saver

Let’s be real, as a business owner you could probably be doing 1,479 other things that require YOU to do and YOUR final say. Social media is something that does not need your full attention 24/7. You can easily hand this off to someone else and not worry about getting back to people, engaging with your audience, or creating eye-catching content to attract new followers and potential customers. By hiring a social media manager they can take over about half of the stress you are having when it comes to the millions of moving parts in a successful business.

New Customers

Social media experts will have the knowledge and skill to create successful ads and boost your posts effectively to get your brand in front of new potential customers. It definitely takes time and research, but a social media manager is hired to do just that, analyze the industry, do the research and by doing so they can help your brand thrive.

If you are interested in learning about my social media management packages, contact me!