Tips from a Social Media Expert

I get asked often what my biggest tips are for business owners on Social Media. I have way too many I could right an E-book (hmm, should I?) Social Media is always changing, which means these tips could be completely inaccurate in 6 months from now. And honestly, that is why I love Social Media so much and chose it as my career.

Read this blog if you’d like to know my biggest tips for Business Owners when it comes to Social Media.

Always use “audience” glasses and not “business owner” glasses.

I know what you’re thinking, what does this even mean? I don’t know how to word this exactly, but let me try to explain.

When you are thinking about content for your business, switch on the audience view and think about how your content will come across to your viewers. What is it that they want to see? Do they even want to see this piece of content? What is the best way to deliver the message you would like to communicate to your viewers? Answer all of these questions from the point of view of one of your viewers.

Thinking too much like a business owner will, unfortunately, have your feed looking very very cold and stale. This is not what you want. You want viewers to see your feed and want to click on each piece of content and feel understood as a consumer.

You produce content for YOUR current audience, potential followers, and potential buyers, NOT for yourself or someone just like YOU.

Engage with your online community.

Take some time to understand your online community. Do this by posting stories often, replying to comments, and using interactive stickers and language to encourage open communication.

Another thing I will add to this point is to engage consistently with new accounts. You can discover new accounts by finding them on the Explore pages or by searching niche specific hashtags. Remember, your ultimate goal for your social media accounts is to GROW. Continue to prioritize your growth strategies as often and effectively as possible.

P.S. It’s okay if you change your strategy if you notice it isn’t working.

Don’t be afraid to show yourself on your business pages

This is going to be a shock to some of you as you have probably heard from other professionals to keep everything on your business pages as professional as possible.

But think about it….

Don’t you love to see the face behind the brand? Especially if we’re talking Small Businesses.

I wouldn’t trust a business if I constantly was only fed business related content and NEVER got to see the business owner(s) and got to see WHO and WHAT I am supporting.

Now I am not saying to post every single detail on your business pages but a monthly personal check in would be a nice break from your business related content for your followers.

Have fun

Social Media is all about fun and creativity. Don’t be afraid to post something more “artsy” or “different”

The post will likely do will because it is probably something different than what is typically seen. I always like to encourage social media managers to tap into their most creative side!

For more tips, follow my social media!

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I post tons of tips and tricks for Social Media!