Is it worth paying for a social media manager?

The big question for most investments in your business is the “Is it really worth it?” question. So let’s discuss.

Social media has become a very vital resource for businesses. It has grown into the beast that it is today, with now 302.35 million social media users in just the USA alone, which is 90% of the entire population of the US (“Social Media Users in the World”, DemandSage.com)

Chances are your target audience is on Social Media and they spend hours there. You probably know this already or you wouldn’t be reading this blog post. Now, let’s get into the point I am trying to make.

With Social Media growing at the rate that it is, adding new features weekly, changing algorithms, and constantly making feature adjustment, it takes an expert to keep up with all of this as well as manage a social media account effectively.

Hiring an expert or social media manager saves you time.

An expert in their role means that this individual has the knowledge, skillset, and expertise in the entirety of that specific subject. Hiring someone who has the ability to manage your social media account correctly and actually drive results can save you so much time.

Managing a single account on one platform takes hours and hours of content planning, content editing, strategy development, audience research, hashtag research, community engagement, and so much more. Do you have the time to do all of this AND run your business how you’re supposed to? Probably not.

Don’t you know the saying “Time is money”. If you’re wasting time doing a rushed and sloppy job of social media management with no strategy, no community engagement, and no research, then you’re not only wasting your own time, but so much money as well.

Don’t waste your time on something like social media. Outsource that aspect of your business and put YOUR time and energy into that of something of importance in your business that requires YOUR time and full attention.

A social media manager dedicates time to engage with your audience.

This part of social media is of the utmost important part of growing a trustworthy brand online. You have to be present online. You have to be engaging with not only your followers, but potential followers.

This part of the social media management role is one of the most time consuming, if not THE most time consuming. Actually going through liking and commenting back to followers as well as going through hashtags to find other potential followers to engage with their content.

Many people think that a successful social media account is posting 6 times a day and that's that. Let me be the first to tell you, that is very very wrong.

A successful social media account posts content intentionally and posts during certain times in the day and certain days of the week, yes BUT not just that. To build a successful social media account you have to build trust between yourself and your followers first.

You can do this by being present. A social media manager does this for you, engage with your online community to establish trust and begin building that relationship. It is a time consuming job.

Hiring a freelance social media manager is more than enough for your business.

Business owners often think that hiring an “expert” means that they need to hire a big Marketing Agency and need to pay thousands of thousands of dollars for someone to do a decent job at managing their social media account.

Don’t get me wrong, if you have the ability to pay a big agency and that is what you believe is the correct route for you and your business then by all means go for it! However, I know that many business owners don’t necessarily have those funds to pay someone to just manage their social media. It seems too overwhelming for them, which I totally understand.

This is why there are people like me with a passion for helping people and a passion for social media and content creation that work as Freelance Social Media Managers. We offer the same, if not more, services those big agencies offer at a much more affordable price. And we work for ourselves meaning we don’t have those feelings of “eh I won’t try that hard today” like some of the employees from those big agencies do.

So, is a social media manager really worth it?

Absolutely!

It is definitely worth investing in a social media manager because you know that they are experienced professionals in that specific field. You know that you are paying someone that has the knowledge and skillset to help your business grow online in the correct way.

If you’re interested in discussing your business goals with a social media manager, send me an email today to discuss how I can help your business grow online!