Here are the top 3 Instagram Insights to track to help your business account grow.

Instagram offers a Professional Dashboard for Business Accounts on their app, which shows the Account Insights in detail, tools for things like ads and branded content, and even tips and resources to help you get the most out of Instagram. Today we will be focusing in on those Account Insights and I will be sharing the top 3 Instagram Insights for all businesses.

Website Clicks

One of the 3 most important Instagram Insights is the Website Clicks. This metric can be found under ‘Accounts Reached’ and displayed under ‘Profile Activity’. Now, this may be totally accurate for most businesses, and for others it may not be.

This is crucial for the accounts with a priority to drive traffic or sales, if that is your account then you would need to be paying attention to that ‘External Link Taps’, seeing if you are reaching your goals with your current methods.

If you aren’t seeing the results you like, and you need to get those website clicks increased, my suggestion is to change up the CTA in your bio or the link displayed in your bio regularly. Change it up, monitor your methods and see what works best for your account.

Instagram Reach

The second most important is the reach, the amount of times your content has been seen. This measurement may not necessarily be the MOST important, but it is helpful to know how much brand awareness you are generating with the content that you are sharing.

Reach is important because it tells you which posts are showing up in the most people’s feeds. A lot of things can affect the Reach of your posts like at what time it was posted, on what day, how long are people viewing it for, and how many people are engaging with it.

Is your average post reach decreasing? Be sure to note the time of posting your content versus the time of day your followers are online, this can also be found in your Account Insights under Followers.

Engagement Rate

What is the almighty metric on Instagram? Engagement! Measuring the success of your content on Instagram is what all social media managers will do, and the best place to start is with engagement.

Instagram likes to highlight posts that have good engagement by showing those posts at the tops of the users’ feeds or sharing it to the Explore tab for potential NEW followers to see, engage, and initiate a relationship.

Your engagement rate tells you what percentage of people that saw your post engaged with it. Think of it this way, if one post has hih reach and another doesn’t but they get the same amount of total engagement, you can conclude that the post with the lower reach was more enticing.

The average engagement rate vary by number of followers. However, most marketing experts agree that between 1%-5% is a good engagement rate.