5 Ways Small Businesses Can Improve Their Social Media Presence

Small business owners should know that social media is the best way to grow their business. It is where more than half of the world’s population is active on a daily basis, according to research done by Global WebIndex. Social media isn’t necessarily difficult to understand, but it is time consuming and take a lot of planning to get the proper results for business growth.

In this post I want to highlight 5 tips on improving a brand’s presence online to ensure the correct steps are being taken to see organic growth. Creating an effective social media strategy and following through with the plan will ensure your online presence is seeing the results that favor growth for the brand.

Tip #1 Choose the Right Social Channels

Choosing the right social media channels will help keep your brand presented presented in front of your potential audience. Doing target audience research is very important in determining what social channels your brand should be active on. You want to be where your target audience is.

Let’s say, for example, you are a dance studio that offers dance classes to kids ranging in ages from preschool to teenagers. What social channels is your audience on? Preschool moms are likely to be active on Facebook, while teenagers can be found scrolling TikTok watching, you guessed it, dancing videos. This is where you want to be most active on.

Now let’s say you are an office furniture and supply company, your target audience is probably not going to be scrolling on TikTok watching funny dog videos. They are professional business men and women likely to be most active on LinkedIn. This is the social channel you would likely need to be most active on.

Don’t waste your time on a social channel posting to people who don’t care about you or what your brand has to offer. You want to make sure you are posting to people in hopes that they will want to engage with your content and connect with you and your brand.

Tip #2 Set a Solid Strategy and Follow it

After you have decided what your goals are for your brand’s online presence you’ll want to cultivate a detailed social media strategy. This where you decide what type of content you will be posting, how often you will be posting, when you will post, and much more. An expert in social media marketing management has the knowledge and skill to carve out a plan and help to execute it efficiently.

There are a ton of moving parts to a social media strategy and often times you will be making adjustments to this strategy as you begin posting and receiving feedback from viewers but also from analytics reports from the social channels you choose to be seen on.

Tip #3 Be Consistent

Consistency really is the key to seeing true growth online. You most be active online, posting regularly, engaging with your viewers and putting out a positive image for your brand.

Social channels determine the success of current and future posts of each account based off engagement. If you are pumping out valuable content for your audience to enjoy and they are engaging with that content by liking, commenting and even sharing your post, social channels like Instagram and Twitter will continue to show your content to your audience members that already follow you and even possibly publish your content to members that don’t even follow you giving you more exposure.

Tip #4 Avoid Overly Promoting Yourself

There is nothing worse than a social account that is just full of promotional posts and nothing else. You come across desperate and untrustworthy. People enjoy seeing personable and knowledgable posts that help believe them in your brand and believe that your brand knows what they are talking about and is trustworthy.

The occasional promotional post is acceptable, of course, it is just better to keep those posts to a low to moderate amount. Think about it, would you enjoy following an account that only wanted to sell sell sell and never proved to you that they are knowledgable and should be trusted? No, of course not, it comes across fake and pushy.

Promote yourself, but don’t forget to prove yourself as well. It is easier to connect with you when there is reasons to believe being showcased.

Tip #5 Invest in a Social Media Marketing Expert

Reading this probably sounds exhausting and like a full time job ON TOP of running your small business. I won’t down play, it is hard. As I have mentioned there are tons of moving parts to social media and managing social media platforms. Trends are always changing, network are constantly updating their tools, and creating content can take up many hours a week.

Social Media Marketing Managers, or SMMM, are experts in all things social media. We take a huge load off of the backs of Business Owners and take charge over all things social media for the brand.

As a social media manager I take over all things social media and put my focus on growth for the brand and create a clear and constant presence and brand voice across all platforms. My job is to sit with the owner, create a plan, execute the plan and analyze the results and make adjustments as needed.

If you are interested in investing in a Social Media Marketing Manager today, email me for more information or click here to review packages.