What is a Social Media Manager?
Social Media Managers are experts in social media platforms and properly representing their brands online. A social media manager does things like, create content, engage with the online community, and analyze reports to ensure optimal growth.
What does a social media manager do?
Typically, a social media managers first task to work with the brand owner in sculpting a marketing plan. A social media marketing plan outlines what you want to achieve on social media and how it supports the overall marketing strategy of the plan. This plan will include the brand’s target audience, the social networks that the brand should utilize, and the specific type of content the target audience would engage with.
A Social Media Manager’s job is to monitor social platforms, analyze the performance and make adjustments so that the social platforms can see growth organically. The goal, in all aspects of the job, is to see growth.
Why hire a freelance social media manager?
I can’t stress this enough, hiring an expert for this role instead of just allowing an existing employee to post on your brand’s Instagram and Facebook accounts whenever they remember, will make the greatest difference. Let me explain, if you have an expert that is solely devoted to making the best out of your social platforms, it will only do you and our brand all the best for the future.
It may seem easier and just less stress for you as a business owner to pass that role along to someone with little to no experience, but think about the end payoff with hiring an expert. The growth will likely be immense and the consistency always working in your favor.
